MINXY’S debut-album “I AM SOUND I AM BEAT” is quite an odd piece. In the same time as you can hear the soul oriented heart from the new wave era you can feel the same kind of darkness originated from pop industrial music. In other words, catchy melodies and dark sound is the 100 percent trademark of MINXY. It’s organic electronica or the ultimate breed between the smartest balearica and the urban beatings. It’s the shoegaze soul.